Hypnotherapist Maureen BanyanThe Importance of Your Professional Office Image

by Maureen Banyan, CH, OOB

In talking to Brenda Titus yesterday about her new office, etc. it got me thinking that I should write something on what hypnotists should consider when planning and setting up their hypnosis offices.

I looked at photos of Brenda’s new office and told her that I was very impressed with all the nice furniture she purchased for her new office. Brenda commented that she felt that it is important for her office to convey a professional and successful practice, which also justifies her hypnosis session fees.

After our conversation, I thought that it would be a great topic for my article here.

It is really important for hypnotists who are considering opening their own practice to keep in mind that when setting up your practice, your office furnishings must not only be impressive to the new client, but, it should also feel safe and comfortable to them.

If your fee is higher than the average hypnotists in your area, then your office should not be shabby or cheap looking, it should match the kind of fee you are charging.

First time clients are usually more skeptical, apprehensive and fearful when they first step in your door. If they are impressed with you and your office at first glance, you have already begun to gain their confidence, and as Cal always says, “Hypnosis is a confidence game, if you don’t get their confidence, then there will be no game.” After that, you can continue to build their confidence by providing them with a great pre-talk. Next, you just have to do good hypnosis work, and that is up to you.

Keep the following tips in mind that when setting up and furnishing your office:

1) Do not have incense or anything with strong scents in your hypnosis room (some people are allergic to some scents);

2) Keep the theme neutral: avoid extreme colors, religious themes, political leanings;

3) Office should be neat, clean and not cluttered;

4) Display your hypnosis certificates and other credentials proudly;

5) Keep personal photos to a minimum to avoid unnecessary discussion of them with clients;

Your reception area walls should display:

1) Your credentials, such has Hypnosis certifications, educational diplomas and any awards you have received pertaining to your practice;

2) Inspirational and motivational pictures;

3) Coffee table where you have a Binder filled with Client Feedbacks/Testimonies, do not have magazines, let the client read awesome feedback letters about you, while waiting for you, no better way to build their confidence about you;

4) Play soothing and peaceful music in the background, best not to have a radio station on;

5) A couple of sturdy, comfortable chairs would be good;

6) At all times, keep the area neat and clean.

Once last thing. Successful hypnosis offices are built on referrals. Take a look around and ask yourself, would I feel comfortable sending my friends and family to see this hypnotist? Would they feel comfortable coming to this office? Answers to both questions need to be “yes”, because that is exactly what you are hoping each of your clients will do; refer their friends and family!

This should get you off to a great start for your new Hypnosis practice!